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This web site crivitzlumber.com has the following in the homepage, "Quality and Affordable Building Materials and Appliances in Crivitz, WI." We saw that the webpage also stated " At Crivitz Lumber and Rental we offer a vast selection of construction supplies." It also said " Whether you are new to construction, or an experienced contractor, we promise to provide you with the best to ensure you get the job done. We offer a vast selection of building materials, tools and machinery at great prices from brands such as Do It Best Tools. Bull; Building materials and supplies. Bull; Designs and plans using our CAD program." The header had Building materials as the highest ranking optimized keyword. It is followed by DIY projects, construction tools and equipment, and building tools rental which isn't as ranked as highly as Building materials. The next words crivitzlumber.com used was lumber yard. construction contractor was included but will not be seen by search parsers.